As much as I loved to write articles about fashion and style, I discovered that the more I wrote, the faster my bank balance evaporated. I had to figure out a way to make money AND I wanted to still be doing something I love.
For the last six months, I’ve been reinventing myself and my website. I realized that as much as I love clothes, I loved jewelry even more. After years of designing clothing for BIG companies I decided to see if I could design jewelry on my own.
Designing on my own means I no longer have legions of opinionated colleagues and corporate buyers to please. So, I have to ask you all to be the judge – the new E-commerce jewelry store is up and running, and I love it. The bigger question is do you love it?
In addition to my new jewelry venture, I never intended to stop writing. The difference is now besides writing about the designs of others I am also going to tell you about my own designs. I will share with you how the creative process works as well as how the business challenges fill my day. This will be more personal and I hope more meaningful. I know it will be for me.
As many of you know, I’ve written many, many articles since I started Flashionista.com 3 years ago. But, I’ve been working away quietly and a girl can’t make a business staying under the radar. If no one knows you’re there, you might as well not be. So now that I have a new site, a new e-store, and a new jewelry line, I need to do things differently.
The biggest learning curve I’ve encountered is marketing myself. I have NO problem mingling with a room full of strangers but when it comes to selling myself I can really get tongue tied. THIS is what I’m REALLY working on now. I decided to incorporate stories into my posts about a woman (me) re-creates a successful career.
For the last 3 years I’ve been meeting groups of other women entrepreneurs who were also re-starting careers. I realized that I was not alone. There are a lot of us out there who are re-tooling our important areas of our lives. In my case, I’m re-styling my career after over 25 years of working for others.
Creating my business is only the first step. Now I have to make it successful. So I hope you will stay tuned to Flashionista.com to learn about how that is working and NOT working. I plan to be VERY honest about both.
And I will continue my fashion and style advice, because a girl cannot conquer the world without paying attention to the MOST important ingredient to her success which is HERSELF.