I can become obsessive with details. This can be a curse as well as a blessing, but I’ve always needed to clear the decks before I get the ship sailing.
Getting lost in details can sink a project. Once the ship sails I cannot afford to fool around re-thinking every earring. When I was inching toward the holidays, still laboring over details prior to getting my new web site launched, I needed to do something FAST. I didn’t want to miss the pre-holiday bonanza I was expecting once I launched my ecommerce site.
My solution was to commit to a launch date, plan an exhibition and invite friends to come. This gave me a firm deadline to get the jewelry line and the new web site ready. I wanted the site to be live on a big screen at the launch AND have the jewels on hand to exhibit.
Two things occurred. I did launch the site prior to the exhibition party and the holidays and not much happened!!! No orders started rolling in! I learned marketing lesson 1.0: if no one knows where you are you can’t expect them to find you!
The second thing was the launch party was a successful social opportunity AND also a super successful selling opportunity that I had NOT really anticipated. I learned marketing lesson 2.0: opportunities can pop up unexpectedly.
Making my web site a success was a longer term project and I needed to commit time to marketing it. In the meantime, I could build a business and generate cash flow immediately by doing trunk shows and private parties.
My 2-Part Marketing Plan
- Generate buzz by seeking out some media attention for my business
- Find willing hostesses
Can you help me create some buzz please? Maybe you’d like to host a Bubbles & Baubles Party. I’ll come right to you with my big jewelry box (on wheels!) and my sunny personality. I’ll also help you plan the party and offer you some generous hostess incentives. Email me! (link)
Not up for hosting a party? No problem, just tell your friends about Flashionista Karma Jewels. I’ll still give you a special 20% discount. Use the code Flash20. It’s good through April 15Th, 2012.