Melissa Cassera Talks About Personal Branding…
(F) You recently did a project to position yourself as a health and wellness expert and worked with a coach to help you identify your own branding. Can you share some of her techniques for those of us who can’t afford to hire someone?
My products are Honda Civic, Self Magazine, and Target. My image as a health and wellness expert needed to be colorful, wholesome, accessible, non stuffy, and not corporate.
Another exercise is identifying people that inspire you. Try to assess the traits that make them successful, and why you’re so attracted to them. Look for a common theme.
(F) Who are some people whose self branding inspires you?
(MC) Rachel Ray and Kelly Ripa, I just love their happy brand. Jillian Michaels from the Biggest Loser has a take-no-prisoner attitude in fitness. Everything she does from books, interviews, to articles screams her image.
(F) Any parting words?
(MC) I think our stories shape who we are. Our image and our stories relate. Branding always starts with a story..