Amore is the best accessory. Feel It. Wear It. Share It. That’s Amore, Italian Style
Given its changing nature, fashion often manages to look the same. Open any fashion magazine and you’ll see the same labels advertising the same way, with similar concepts, and even similar looking (teenage???)models.
There are innovators, of course. Alexander McQueen, Vivienne Westwood, Rick Owens. The creativity is there if you look for it, but sometimes art is eclipsed by commerce…
The Sicilia Fashion Village is a retail shopping center, probably similar to many others, but the marketing sets it apart. The models are people from the village with digitally imposed blasts of color. Surprising, but then not really. It isn’t hard to imagine that the local people featured are just as colorful as they’re portrayed. Isn’t that why we all love Italy? The people, the food, the style, and of course, AMORE!