May15

Eco-Stiletto: Green Beauty

posted by admin

Conscious Stiletto

The woman behind EcoStiletto wouldn’t be caught dead in Jesus sandals. But, green and glamorous are not mutually exclusive anymore.

We should all be taking steps to shrink our carbon footprint, which is the greenhouse gases it takes to support one’s lifestyle measured in terms of carbon dioxide (CO2). The more CO2 we use, the bigger our footprint.

Inspired by her Manolos, Rachel Lincoln Sarnoff built EcoStiletto to help shrink your carbon footprint to the size of a stiletto.

EcoStiletto delivers the green message without sounding preachy or clobbering us with the fear factor. We know the environment is our responsibility, but we prefer our medicine with a spoonful of sugar. The sweetener doesn’t make the medicine any less effective, it just makes it go down easier and we’re much more likely to swallow it.

For instance, Ms. Lincoln Sarnoff doesn’t expose the laundry industry’s dirty laundry without giving us a workable solution for cleaning up our act.

Does she really go out there and attach a device called The Blade to her tail pipe to instantly clean and green her ride? Apparently she does. Her clever delivery is so descriptive you can imagine her high heels sticking out from under the car as she re-fits her muffler.

In The Big List of Things That Suck, EcoStiletto delivers the tough facts with compassion. Someone has to tell you that your fake fur is not the virtuous opposite of the real deal. In fact it’s more like toxic teddy bear.

According to the Fur Commission, the manufacture of nylon, acrylic, and polyester (all of which are used in fake fur) is responsible for half the emissions of the greenhouse gases that polllute our oceans, rivers, and water table..

The Big List of Things That Suck, is updated regularly. Read it, weep, and then go out and change the world, one pair of shoes at a time.

Because her muse is shoes, we asked Ms. Sarnoff to tell us about her current, favorite, sexy, sustainable footwear. Her answer? “I am currently IN LOVE WITH Olsen Haus.” Clever, sophisticated, fun and on-trend, the shoes are 100% animal free.

Sign up for the EcoStileto weekly newsletter and get tips for stiletto sizing your carbon footprint and a chance to win $500 in eco-friendly shoes every month in 2009. Eco-consciousness is the new black.

Posted by admin in Blog, Fashion & Style Tags: green beauty products