If you think of Hollywood as a red Ferrari and youth as a powerful fuel, it’s easy to imagine how an industry can be voraciously dependent on what’s younger, newer, and prettier.
“Hollywood has been slower than almost any other industry to market to baby boomers. …the actual number of older moviegoers is growing explosively-up 67% since 1995,” according to Brooks Barnes and Michael Cieply in a recent NY Times article.
It seems that as baby boomers retire, they’re rekindling the love affair they once had with movies. In fact, it’s boomers that helped propel critically acclaimed Black Swan, The King’s Speech, The Social Network and True Grit into box office successes as well. It’s an eye-opening marketing lesson for a youth obsessed industry.
…and the Awkward Moments were:
It didn’t seem seamless. As co-hosts, Anne Hathaway and James Franco’s chemistry was more fizzle than sizzle.
Her hair and gown changes upstaged the script. She was a gushing Miss Congeniality to his I’d-rather-be-anywhere-but-here attitude. Later reports of a backstage rift between them made sense.
James Franco in drag. No self-respecting drag queen would channel such a motley Marilyn Monroe and expect us to recognize the joke. Was that nervous laughter from the audience because they didn’t get it either?
The Mothers. Planting Moms in the audience and giving them lame, scripted lines was not so much funny as it was cringe inducing.
Public “friending.” All the social networking references written into the script seemed excessive. But maybe given the popularity of The Social Network (the movie), our social media obsession, and the omnipotence of Facebook, we were looking at our future.
Kirk Douglas. It all seemed so awkward we decided to check the live twitter feed which was mostly kind. But the episode was more sad than inspiring.
Melissa Leo’s F-bomb. She deserved the Oscar for her performance as Alice Ward in The Fighter, but now we know she wasn’t acting.